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The Natural Fragrance flower farm in the beautiful Santa Barbara county in California harbours generations of Dutch flower farmers.

The youngest generation combining their knowledge of fragrance and Health & Beauty. 

We were inspired by the flowers in flower shops barely having any scent. While on the other hand commercial grown fragrant flowers are reduced to scent oils for the fragrance industry. 

The problem being that fragrant flowers are very short-lived. One-day-flowers simply cannot reach your flower shop or home in time for you to enjoy.

Natural Fragrance took the challenge and engineered a proprietary method. 

We grow and then hydrate our extremely fragrant flowers with a moisturizing cream. It enables the blooms to take in moisture from the air to stay fresh 4 months.

But it does not stop there.

Our fragrant flowers are basic notes in perfumes. When you purchase a Natural Fragrance perfume you also get the fragrant flower, hydrated to last 4 months.

Did you know most perfumes for women of Chanel, Dior and Givenchy have taif rose or a taif synthetic as a basic note?

Our best-selling Natural Fragrance perfume is Taif Rose. No wonder, because this damask rose hybrid is used for centuries in perfume making.


Our families are for generations in flower farming and fragrance. Natural Fragrance harbours experienced flower farmers “boer” and fragrance experts  “nose”.

Natural Fragrance the maker of Fragrant Flowers That Last 4 Months, Natural Fragrance Perfumes, Box of Scent and the  moisturizer that started it all, Créme de la Rose

We are very thankful for your encouragement and business.

Petrus (Peter) Persoon

We are QVC thankful for the introduction of Natural Fragrance back in the day